S.O.S. – Save Our Silvershotz!
Today I recieved some very bad news.
It came in the form of an email from Clive Waring-Flood, the editor of the superb Silvershotz magazine, which I have been subscribed to for the last 3 years or so.
Regular visitors to this page (and I flatter myself to think there may be at least one) will be aware of my enthusiasm for this publication, which I have reviewed here, and from where I have pilfered more than a few photographers that have been brought to my attention from its pages. A high volume of consistent, independent, quality, international contemporary photography coupled with the bare minimum of advertising has made this, for my money, the very best photography magazine on the market.
Or at least it WAS on the market. The email that I, and other subscribers, recieved today was to notify us of the dire financial straits the magazine finds itself in. This is what the email says…
Firstly my apologies to all of you who have been waiting so patiently for your Edition 3. I need to explain the big picture first. Silvershotz has managed to stay afloat since the 2008 GFC crisis, unlike some iconic newspapers and magazines around the world who collapsed in a short time frame. We did this because we have never relied on advertising as a revenue stream. Our two income streams are bookstores and subscriptions. In the last 12 months a staggering 850 of the 1400 stores we sold through in 17 countries have closed, the biggest of course was Borders. On July 1st our accountants advised that we were spending $3.00 for every $1.00 of income. Unsustainable. So as of July 1st you will no longer find Silvershotz in any bookstore.
Our only income stream is now you!! We have literally run out of money and I fully accept how furious many of you will be at the prospect of having spent money in good faith and not receiving everything promised. I have invested ALL my pension to keep the company afloat but this has now been used up. I am prepared to work for the next 6 months for nothing if you help.
The business rescue plan is simple. We are listed on a crowdfunding site and all we need is for all our subscribers and supporters to donate $20.00,€20.00 or £20.00. The Pozible funding company will only release funds to us if we reach our financial goal, if we do not reach our goal then NOTHING happens and we close.It’s only a small amount of money, but if everyone helps we can do two things. Number 1, all of you with iphones and ipads will be able to download a FREE copy of the 2008,2009,2010,2011 and 2012 Folio. Number 2, all current subscribers will receive Edition 3/4/5 and 6 PLUS the 2012 Folio as a gift for supporting us. Edition 3 has been sitting at the printers for 7 weeks waiting for release and Edition 4 is nearly ready and the 2012 Folio has received the most submissions ever in its 5 year history. The fate of this iconic journal is in your hands. Please help and spread the word. – Clive Waring-Flood.
Well, I wasn’t “furious” at all, just very very sad. I’ve met Clive a couple of times at Focus and it has always been apparent that this magazine was the product of pure passion. The photographic community needs magazines like this: pure, ground-breaking, merit-based, unbiased by sponsors’ input (the only sponsor of Silvershotz is the reader, and that’s how it should be). It is no exaggeration to say that this magazine has greatly influenced my own photography – it was here I was first forced to accept the validity of phone-based photography, for example. If, like me, you care about quality independent photography publications, then please join me in supporting Silvershotz in it’s hour of need.
SAVE SILVERSHOTZ now. Donate at www.pozible.com/silvershotz